{"title":"Best Sellers","description":"","products":[{"product_id":"whey-protein","title":"10X WHEY PROTEIN","description":"\u003cp\u003eAward-winning, delicious protein shakes. \u003cbr\u003e→ 25g Protein Per Scoop \u0026amp; Low-Calorie \u003cbr\u003e→ Vegetarian, Gluten \u0026amp; Nut Free \u003cbr\u003e→ Light, tasty and smooth\u003cbr\u003eMix one scoop with 200-250ml of ice water or milk.\u003cbr\u003e\u003cbr\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, \" san francisco ui roboto neue sans-serif font-size:\u003eGreat for: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, \" san francisco ui roboto neue sans-serif font-size:\u003etraining, wellness, weight loss, lifestyle and between meals.\u003c\/span\u003e\u003c\/p\u003e","brand":"10X Athletic","offers":[{"title":"Chocolate Milk","offer_id":52601158140193,"sku":"32500001","price":179.99,"currency_code":"AED","in_stock":false},{"title":"Banana Split","offer_id":52601158172961,"sku":"32500017","price":179.99,"currency_code":"AED","in_stock":false},{"title":"Strawberry Milkshake","offer_id":52601158205729,"sku":"32500014","price":179.99,"currency_code":"AED","in_stock":false},{"title":"Vanilla Ice Cream","offer_id":52601158238497,"sku":"32500018","price":179.99,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/8528\/8737\/files\/10X-ChocolateFront-Whey.webp?v=1746002412"},{"product_id":"10x-cre-1","title":"10X Cre","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003eLooking for a product that has been repeatedly shown to increase muscle, strength, endurance and performance in clinical studies? Say hello to 10X CRE. It’s Pharma grade - 100% Vegan - Micronized Creatine Monohydrate and Informed Choice Approved. \u003cbr\u003eCreatine Monohydrate is the most extensively researched and clinically effective form of creatine currently used in sports supplements. In multiple studies creatine monohydrate has been shown to increase strength and lean muscle mass when used in conjunction with heavy resistance training over resistance training alone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUNCOMPROMISING QUALITY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCreatine is an amino acid that occurs naturally in the body. Although your body can produce some creatine naturally, it might not be enough for active gym-goers and athletes. This makes 10X Creatine Monohydrate a great option for someone looking to supplement their diet with a creatine that is pure, free of impurities and unnecessary by-products. \u003cbr\u003e10X CRE is 3rd party tested for banned substances and heavy metals, so whether you’re a competing athlete, in a profession with mandatory drug testing or you just want to know that you’re doing right by your body, our quality ingredients have you covered. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTRUSTED BY ATHLETES \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhy do top athletes trust us with their health? Our labels are fully transparent, and our products contain zero proprietary blends. 10X CRE is Informed Choice approved and manufactured in GMP, NSF and IC certified facilities in sunny Florida. Trusted by top athletes worldwide, 10X CRE is a staple for many IFBB Pro Athletes and Team GB Athletes.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVEGAN FRIENDLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e10X CRE forms part of our vegan range, which also includes 10X GLUT+, 10X EAA and 10X VEGAN. Enjoy the power of plant protein.\u003c\/p\u003e\n\u003ch5\u003eAt 10x Athtelic We Don’t Use:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllegal \u0026amp; potentially unsafe stimulants.\u003c\/strong\u003e It’s just not how we roll. We pride ourself on fuelling athletes of all abilities including Olympics and professional athletes. Illegal or unsafe stimulants just don’t cut it with us.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBanned Ingredients on WADA list.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProprietary blends.\u003c\/strong\u003e All our labels are fully transparent so you know exactly what you’re getting in each scoop. No nasties. No surprises.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBad Science.\u003c\/strong\u003e Specially we avoid using ingredients with poor science to back up their efficacy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eKey Benefits:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eInformed Sport Certified\u003c\/li\u003e\n\u003cli\u003eIncreased Muscular Strength and Power\u003c\/li\u003e\n\u003cli\u003eImproved Brain Function and Cognitive Abilities\u003c\/li\u003e\n\u003cli\u003eSupports Endurance, Energy, and Performance\u003c\/li\u003e\n\u003cli\u003ePotential Therapeutic Benefits for Neurological Conditions\u003c\/li\u003e\n\u003cli\u003eIncreased Muscle Mass and Size\u003c\/li\u003e\n\u003cli\u003eUnflavoured For Versatile Use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e10X CRE is great for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTraining\u003c\/li\u003e\n\u003cli\u003ePerformance\u003c\/li\u003e\n\u003cli\u003eRecovery\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/body\u003e","brand":"10XAthletic (UAE)","offers":[{"title":"Default Title","offer_id":52613356716321,"sku":"32500013","price":139.99,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0858\/8528\/8737\/files\/CRE-IMAGE1.webp?v=1739259951"},{"product_id":"10x-eaa","title":"10X EAA","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp\u003eAt a HUGE 450g per tub 10X EAA’s with electrolytes represents serious bang for your buck. 10X EAA’s is a great tasting, vegan sourced, essential amino acid recovery \u0026amp; performance drink to help you push through your workouts and recover faster. With 750mg of electrolytes and 4g of Nitric Oxide (NO) activators per serving 10X EAA is the ideal intra-workout supplement to keep you hydrated and aid performance. We formulated 10X EAA using a 4:1:1 BCAA ratio to ensure you’re getting 4g of Leucine in every serving. Each serving of 10X EAA’s also contain all 9 essential amino acids, 4 B vitamins, 4g of Citrulline Malate and 10mg of Bioperine, to increase nutrient absorption and nutrient uptake.\u003c\/p\u003e\n\u003cdiv class=\"tags\"\u003e\n\u003cdiv class=\"tag\"\u003eAmazing Taste\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eWhether you’re a competitive athlete or regular gym goer, if you take muscle recovery and gains in lean body mass seriously then you need to consider taking 10X EAA’s. Unlike BCAA’s, EAA’s are a complete protein source and (like BCAA’s) cannot be synthesised by your body naturally so have be consumed through food or dietary supplements. Studies have shown (in the absence of food) 6g-12g of EAA’s is an effective dose to promote muscle protein synthesis but as little as 3g of EAA’s can be sufficient. In studies Leucine enriched EAA’s have been shown to be the most anabolic so one of the most important things to look out for in your EAA supplements is the Leucine content. At 4000mg of Leucine per serving 10X EAA’s have got you covered. Additionally, if you stack 10X EAA’s with 10X STIM or PUMP you will get a huge 12g of Citrulline Malate in your pre\/intra-workout drink to give you those skin splitting pumps we’re all after. So, give it a try and let us know what you think?\u003c\/p\u003e\n\u003cdiv class=\"tags\"\u003e\n\u003cdiv class=\"tag\"\u003eUNCOMPROMISING QUALITY\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor those of you who follow a Vegan or Vegetarian diet it’s important to know where your EAA’s and BCAA’s come from. Not all aminos are created equal! Do you know where your aminos come from? Would you be shocked if we told you many popular brands synthesise amino acids from pig fur, duck hair, animals and even human hair? We hate to break it to you, but it’s true. Knowing this was enough to prompt us to create a vegan alternative for those of us who want a more ethically sourced product without compromising quality and taste. 10X EAA’s are manufactured in GMP, NSF and IC certified facilities. We make supplements you can trust.\u003c\/p\u003e\n\u003cdiv class=\"tags\"\u003e\n\u003cdiv class=\"tag\"\u003eVEGAN FRIENDLY\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eTake in the morning. 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At 24g per scoop, 10X Pump is jampacked with ingredients that are backed by good science to help you get the most out of your workout. Most brands will start by telling you what is included in their pre-workouts, but we’re going to be different and start by telling you what’s NOT included in 10X PUMP.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tags\"\u003e\n\u003cdiv class=\"tag\" style=\"text-align: center;\"\u003eUNCOMPROMISING QUALITY\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp\u003eAt 10X Athletic, we don’t use:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIllegal \u0026amp; potentially unsafe stimulants.\u003c\/strong\u003e It’s just not how we roll. We pride ourselves on fuelling athletes of all abilities, including Olympic and professional athletes. So, illegal or unsafe stimulants just don’t cut it with us.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBanned ingredients on WADA list.\u003c\/strong\u003e Enough said.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProprietary blends.\u003c\/strong\u003e All our labels are fully transparent, so you know exactly what you’re getting in every scoop. No nasties. No surprises.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBad Science.\u003c\/strong\u003e Specifically, we avoid using ingredients with poor science to back up their efficacy. Plenty of pre-workouts are packed full of cheap ingredients or ingredients with little or no science to back up their claims. We don’t do that.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tags\"\u003e\n\u003cdiv class=\"tag\" style=\"text-align: center;\"\u003eTRUSTED BY ATHLETES\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp\u003eSo what is included in 10X PUMP:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e 8000mg Citrulline Malate 2:1\u003c\/strong\u003e Looking for better performance, recovery, energy and more powerful pumps? Then citrulline is a ‘must’ in your pre-workout. Citrulline is a powerful (NO) Nitric Oxide-boosting ingredient and has been found to be a more bioavailable and effective nutrient for boosting plasma levels of arginine than L-arginine supplementation alone. Before we go further, let’s put the l-citrulline vs. citrulline malate debate to bed once and for all. There’s only one winner when you’re looking to maximize high intensity workouts and anaerobic performance. Unlike l-citrulline, studies have shown that when subjects consumed 8000 mg of citrulline malate, they improved their performances during chest and leg resistance training exercises, increased repetitions, \u0026amp; reduced their perceived exertion vs. consuming a placebo. Additionally, subjects experienced as much as a 40% reduction in muscle soreness when compared to subjects that didn’t consume 8000 mg of citrulline malate. Citrulline may also help your performance in the gym by reducing lactic acid accumulation in your muscles, as it plays an important role in ammonia buffering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3200 mg Beta Alanine\u003c\/strong\u003e Supplementing with Beta-Alanine has been shown to elevate carnosine levels in skeletal muscle tissue by up to 80%. This improves a muscles capacity to buffer hydrogen ions and offsets “the burn” sensation one experiences during intense exercise. Beta-Alanine is an incredibly well-researched ingredient, and studies have shown 3200 mg of Beta-Alanine supplementation can help reduce fatigue and significantly increase endurance. So what does all of this mean? Simply speaking, supplementing with Beta-alanine can yield higher repetitions and superior performance in the gym. You might be wondering if the goal is to elevate carnosine, why not supplement directly with carnosine instead? Studies have shown that beta-alanine supplementation is more effective at increasing carnosine levels than supplementing with carnosine alone. Beta-alanine is more bioavailable than carnosine, so it is more effective at elevating carnosine levels in your muscles. If you’re not used to supplementing with beta-alanine, please be aware of the ‘tingling’ (paraesthesia) sensation. Start with a lower dose and build up your tolerance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3000 mg Creatine Monohydrate\u003c\/strong\u003e Quite possibly the most thoroughly researched and effective ingredient in sports nutrition. Creatine monohydrate is not only heavily researched but it also has a ton of evidence to support its efficacy. Creatine is an osmolyte that improves cellular hydration and ATP regeneration in your muscle cells. During exercise, ATP is broken down to produce energy. Creatine supplementation increases phosphocreatine stores, which means there is more ATP energy to fuel muscles during high-intensity exercise. As well as helping your muscle cells produce more energy, studies have shown supplementing with creatine monohydrate may lead to an increase in strength, muscle mass, muscle endurance, and help aid recovery, amongst other benefits. Creatine monohydrate is the gold standard and is a must for any serious trainer. Creatine, like Beta-Alaine, is a saturation product, and it doesn’t require a loading phase. However, it is not uncommon for trainers to consume 3-5 g of creatine pre- and post-workout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e400mg Peak ATP\u003c\/strong\u003e Peak ATP is a patented form of Adenosine 5’-Triphosphate (ATP) Disodium. Peak ATP is identical in structure to the ATP produced and used in the human body. All living cells use ATP for energy. During exercise, the demand for ATP increases massively and the rate of ATP turnover can limit high-intensity performance. In clinical studies Peak ATP has been shown to boost muscular power output, improve blood flow, increase number of repetitions performed, increase lean body mass and reduce fatigue versus placebo. Based on research, the recommended dose of Peak ATP is 400 mg, the exact amount in your 10X pre-workout. Ideally, it should be taken (in your pre-workout) 30-60 mins prior to exercise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2500 mg Betaine Anhydrous\u003c\/strong\u003e Betaine is a heavily researched, safe, and highly effective performance-boosting supplement. Betaine is a natural osmolyte like creatine and promotes cell hydration. It also synergises with creatine to enhance the biosynthesis of creatine in the human body. As an osmolyte, betaine enhances intracellular water, which encourages muscle volumizing and muscle swelling. Research has shown that muscle swelling stimulates muscle protein synthesis and decreases protein breakdown; this ultimately leads to increased muscle size. Studies have shown 2500 mg of Betaine supplementation may significantly increase anaerobic power, muscle protein synthesis, and lean mass gains in athletes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1000mg L-Tyrosine\u003c\/strong\u003e Research has shown supplementing with tyrosine may increase levels of the neurotransmitters adrenaline, norepinephrine and dopamine. These are important brain chemicals which affect alertness, mood and your stress response. L-tyrosine is a dopamine precursor, a chemical that regulates the ‘reward and pleasure’ centres in your brain. Since reduced levels of dopamine decrease motivation and performance, increasing dopamine levels may have the effect of boosting brain function, mood and performance under certain conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1000 mg Beet Root Extract\u003c\/strong\u003e Beetroot extract is another powerful (NO) Nitric oxide-boosting ingredient. The nitrates found in beetroot juice and supplements have been shown to increase Nitric Oxide secretion. Human studies suggest that boosting NO may improve muscle pumps and performance in high-intensity interval training and prolonged aerobic training.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e700mg Electrolytes\u003c\/strong\u003e Electrolytes are minerals that get electrically charged when dissolved in liquid and are essential for many important body functions. Like many other compounds in the human body, electrolytes need to stay within a certain range for proper health and function. During intense exercise, the body loses electrolytes and water through sweating. Depletion of electrolytes can lead to performance decline, fatigue, cramping and increase the risk of injury. So we added Potassium, Magnesium and Sodium to our pre-workout to replenish these vital minerals. These are 3 of the most common electrolytes that help support muscle contractions, nerve impulse conduction, regulating heart rate, and fluid balance in the body, amongst many other benefits. Research has shown supplementing with potassium and magnesium promotes vasodilation by increasing (NO) Nitric Oxide and prostacyclin, leading to improved blood flow and lower blood pressure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eB Vitamins inc 800ug Folic Acid\u003c\/strong\u003e Folic Acid is a highly bioavailable form of vitamin B9. It plays an important support role in the production of dopamine and nitric oxide. B3 (niacin) plays an important role in energy metabolism and cell health. B6 (pyridoxal 5’-phosphate) may improve mood, reduce symptoms of depression, \u0026amp; improve brain health. Vitamin B12 (methylcobalatim) is an essential vitamin your body can’t produce. Supplementing with B12 may help support the normal function of nerve cells, energy production and even help to minimize risk for cardiovascular disease. B12 also serves as an important cofactor in the production of dopamine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e10mg Bioperine\u003c\/strong\u003e Bioperine is a patented black pepper fruit extract used in pre-workout supplements to enhance nutrient uptake and absorption through its active component, piperine. Piperine is also a high-level anti-inflammatory, anti-oxidant and dopamine maximiser in the body (by stimulating the TRPV receptor in the brain). 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